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| Postgraduate Diploma in Apparel Marketing |
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| By reaching this level students would have already gained a significant level of knowledge and/or experience of apparel marketing. This level focuses on the strategic aspects of apparel marketing management. |
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| Entry criteria |
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| It is normal to expect students to have completed stages 1 and 2 of the Apparel Marketing Qualification or to have been exempted through evidence of an appropriate level of knowledge and/or experience deemed equivalent by CIM (UK). |
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| Assessment |
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There are two methods of assessment at the Post Graduate Diploma Stage: |
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| 1. |
A major work-based project covering three modules:- Apparel Planning and Control, Apparel International Marketing Strategies and Apparel Supply Chains. This project will need to be identified and agreed early with CIM Tutors and work- based mentor It is suggested that agreement is reached 6 to 8 weeks after commencing your first two modules. Detailed criteria for assessment will be issued with the project brief. For guidance purposes it is important that students, tutors and mentors refer to the Aims and Learning Outcomes for the Post Graduate Diploma as the assessment criteria will closely match these. The project will take the form of a written report 5,000 words approximately, excluding references and appendices.
The work-based project will need to be submitted prior to the end of the programme at a date set by CIM (UK), which will be issued with the brief. Typically this will be one week prior to the issue of the Analysis and Decision Case Study. |
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| 2. |
The second assessment is the Analysis and Decision Case Study which will focus upon an apparel industry context at any point or points across the total supply chain. The case study will be of equivalent standard to the generic Post Graduate Diploma and coverage will be similar. It is only the industry focus that will differ. Criteria for this assessment follow the generic programme. More guidance is given later in this document. |
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| Modules |
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| Module 1 - Apparel International Marketing Strategy (AIMS) |
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| Assessment Methords |
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This module is assessed by an integrated work-based project in conjunction with Apparel Supply Chain Strategy and Apparel Planning and Control. |
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| Learning Outcomes |
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By the end of this module, students should be able to: |
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Demonstrate an understanding of the changing nature of the international trading environment, the major trends, strategic and contextual, affecting global decision making and the different business and social/cultural conventions that affect buying behaviour in the apparel industry. |
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Determine marketing strategies appropriate to industrialised, developing and lesser developed economies and identify the relevant sources of information and analysis to support the appropriate strategy. |
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Formulate strategies for export, international, multi-national, transnational and global marketing operations and evaluate the relevant organizational changes as an organisation moves through the export to global spectrum. |
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Select and justify an appropriate marketing strategy and evaluate the financial, human resource, operational and logistical implications of different strategies. |
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Determine the appropriate control measures adopted in international apparel operations. |
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| Module 2 - Apparel Planning & Control (APC) |
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| Assessment Methords |
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This module is assessed by one integrated work-based project in conjunction with International Apparel Marketing Strategy and Apparel Supply Chain Strategy. |
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| Learning Outcomes |
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| By the end of this module, students should be able to: |
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Understand and critically appraise a wide variety of marketing techniques, concepts and models. |
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Conduct and evaluate a detailed marketing audit, both internally and externally. |
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Identify the elements that can be used to create competitive advantage. |
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Compare and contrast strategic options and specify a clear rationale when choosing between strategic alternatives. |
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Prepare effective and realistic marketing plans and initiate control systems for marketing planning. |
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Understand and evaluate the processes that can be used to overcome barriers to effective implementation of marketing strategies and plans. |
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Evaluate a range of techniques that facilitate innovation in organizations. |
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| Module 3 - Apparel Supply Chain Strategies (ASCS) |
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| Assessment Methords |
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| This module is assessed by one integrated work-based project in conjunction with International Apparel Marketing Strategy and Apparel Planning and Control. |
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| Learning Outcomes |
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By the end of this module, students should be able to: |
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Understand and critically appraise a wide variety of supply chain techniques, concepts and models and their relevance to the apparel industry and the organisations they work in. |
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Analyse and evaluate supply chain strategies in relation to environmental factors (External, Internal and Intra-organisational) and their impact upon supply chain structures and strategies. |
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Identify key elements within a market-led supply chain and the critical factors that determine competitive advantage including supply chain relationships. |
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Examine and appraise the relationships between operational and strategic decisions taken in respect of the supply chains. |
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Analyse and evaluate a range of strategic options in relation to the supply chain and specify a clear rationale when choosing between competing supply chain strategies. |
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Demonstrate a capacity to deal with ambiguity and complexity through analysis, argument and discussion. |
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| Module 4 - Apparel Analysis & Decision (AAD) (Case Study) |
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| Assessment Methords |
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This module is assessed by examination only, however two options are available to study centres: |
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Open Book
Candidates are sent the Case Study four weeks in advance of the examination. They may take books, files and notes along with their annotated copy of the Case Study into the examination room, but can only submit work actually written in their answer booklets during the examination for marking. |
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| 2. |
Closed Book
Candidates are sent the Case Study four weeks in advance of the examination. They may prepare an analysis, which they take with them to the examination, and submit as part of their paper. The analysis should be no longer than six sides of A4 paper. The quality of the analysis and use of the analysis in answering examination questions is allocated 30% of the total marks available. Students may take their annotated (but not supplemented) Case Study into the exam, but no other books, files or notes are permitted. |
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| Learning Outcomes |
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Demonstrate an in-depth understanding of the strategic marketing planning process and to develop a creative and innovative strategic marketing plan. |
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Critically evaluate case studies using a wide variety of marketing techniques, concepts and models and an understanding of contemporary marketing issues. |
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Understand and apply competitive positioning strategies within a given case study. |
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Critically evaluate various options available within given constraints and Justify any decisions taken. |
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Demonstrate the ability to analyse numerical data and management information and utilise it to make decisions about key underlying issues within the Case Study. |
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| Assessment fees |
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Integrated Project
(combination of 3 subjects) |
£70 |
| Case Study |
£70 |
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