| Colombo Study Centre |
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CAM DIPLOMA IN DIGITAL MARKETING |
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| This Dynamic qualification will provide you with knowledge underpinning the principals of digital marketing and skills to undertake digital marketing planning. |
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| The qualification covers; |
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Search Engine Optimization (SEO) |
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Pay Per Click (PPC) |
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Types of on line advertising |
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E- mail marketing |
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Viral marketing |
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On line PR |
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Affiliate marketing |
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Social media |
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Digital metrics |
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Legislation |
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Regulation |
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Codes of practice |
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In addition, you will study the similarities and differences covering the mix elements in traditional and digital marketing, along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security. |
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| What do I gain from this Diploma? |
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You will gain the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organization as well as key factors in implementation, measurement and evaluation of successful campaigns.
Anyone who works in a role that involves marketing communications, particularly in the digital forum will benefit from gaining a CAM professional qualification in Digital Marketing.
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| Benefit to Employers |
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| All qualifications awarded by CIM have been designed following focus groups and feed back from employers. They have specified the skills and competencies that marketers should have in order to do their job and contribute towards the objectives of the organization. These digital qualifications are of no exception. |
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| Modules |
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| Digital Marketing Essentials |
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics in the form of VOC, A/B Tests and Usability studies. Legislations, regulations and codes of practice are examined. |
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| Digital Marketing Planning |
The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer‐centric communications in an increasingly multi‐channel environment (e.g Mobile).
The unit will consider a range of environmental factors both internal and external (e.g. Legal) that will shape and influence the digital marketing planning process. Various e‐business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security. |
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| Marketing & Consumer behavior |
By the end of this module you will be able to -
- Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
- Understand the marketing planning process and the links between each stage of the process
- Explain the role of marketing communications and how the tools of the communications mix can be coordinated effectively
- Develop marketing communication and brand support activities based on an understanding of the salient characteristics of the target audience
- Explain the importance of developing long term relationships with customers, channel members, agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities
- Suggest suitable methods to influence the relationships an organisation has with its customers, any marketing channel partners and other stakeholders, using marketing communications
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| Exemptions |
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Students who have completed a CIM Professional qualification level 4 and above can be exempted from the Marketing and Consumer Behaviour unit (MCB). |
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Students who have completed the Marketing and Consumer Behaviour unit as part of their CAM Diploma in Marketing Communications course can be exempted from this unit (MCB). |
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Please note: Exemptions will not be offered for students who have other degrees in Marketing or Communications irrespective of level. |
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| Entry Requirements |
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All candidates must be at least 18 years old and have achieved at least one of the following:
- Have a suitable competence in a marketing or Marketing Communications related role
- Hold any recognised UK degree or equivalent level 5 qualification
- Have a relevant level 3 or above qualification (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc)
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances. |
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